The Story so far!!

It all started a year ago when I decided to set up my own boutique after working for years with a multi national retail group it was time to go alone. I started selling accessories from my home and then decided to launch my boutique by publishing a catalogue if you like as a mobile shop, to which I received a fantastic response that was in the summer of 2007.

www.closetfashion.co.uk

It is possible to buy an uber-chic sundress for under fifty quid. And whatsmore, it’s ethical and Made in England!

Quail By Mail, an ethical fashion label based in sunny Devon, has produced the above Emily Dress in organic and Fairtrade cotton for only £49.00, including P&P. Available in Sizes 8-16 and in Raspberry (shown) as well as Mallard Green snap up this bargain and hit the beaches proper this summer!

Emily Dress is available to buy online now:

Quail By Mail
www.quailbymail.co.uk

We have a Sussex based promotions and model agency at www.zikini.com with over 50 models both male and female who are all experienced in one or more of the following: glamour, catwalk, promotions, dancing, photographic, beauty, presenting and more……..

An online store for all those who love individuality in their tees. We design and produce limited edition mens tees, the firts range of which is inspired by a love of music and an eye for good design.

Further lines are planned for spring/summer 2008, including a full range of womenswear. We also produce ‘made to order’ canvas prints from our designs, contact us for more details:-

www.electrichoney.bigcartel.com

www.facebook.com/group.php?gid=15629770227

COME WORK FOR THE MOST TALKED ABOUT NEW MAGAZINE RELEASE FOR THE LAST 20 YEARS!!!!

WE ARE CURRENTLY LOOKING FOR FULL TIME FASHION ASSISTANTS

HARDWORKING, ENTHUSIASTIC, DEDICATED FASHION LOVERS AND FOLLOWERS

PLEASE EMAIL YOUR CV & REASONS WHY YOU WANT TO WORK FOR DRAMA TO

FASHION@DRAMA-MAGAZINE.COM

please note the position is unpaid

We are a fairly new agency based in the Sussex region and have lots of friendly and expereinced models on our books. We provide models for a number of things including promoters, night club dancers and fashion shoots. Have a look at our website at www.zikini.com.

Is it really possible to create more sales without spending any more on advertising and marketing?

Absolutely! That is not to say that marketing and advertising are to be ignored. They are still a key part of your recipe for success. However, as you ponder your next promotion to bring traffic into your shop, ask yourself this basic question: what makes one retailer more successful than another? Do I have what the customer wants in stock right now? This is the clue to finding the retail Holy Grail.

Let’s examine this principle and see why it is the strongest marketing tool at your disposal. Every retail business breaks down into seasons. Some seasons are stronger than others and each season has classifications (types of stock) that are important to making that season a smash hit. For example, jumpers and cardigans are more important in the Autumn and Winter than in the spring. Now this is where it can get a bit thorny. When will the season peak and how much stock of that particular classification will I need to drive my business? If you underplay your purchases you lose business; if goods arrive late you lose business; if goods arrive too early they will be ‘stale’ by the time the customer is ready to buy. Not to mention that one season can run into the next! The key is to carry stock which provides what you need, when you need it, based on expected demand. Where there is demand, there is traffic, and thus, revenue.

Here is an example. February in Cornwall is slow. There are no tourists, it is cold and the shops are quiet. One of our retailers there who was really struggling to do business in this slow period brought in some great new tops on the constant urging of one of their staff. The day the tops arrived in the shop the owners put them in the window and by the end of the day they had sold out the entire order. They were on the phone the following morning ordering replacements and the trend continues stronger than ever. The point is they found where there was demand. Where there is demand there is business. Feeding the demand is what Winning @ Retail does. Could a marketing initiative or a sale have accomplished the same thing as effectively? Look at the expense of producing an advertisement or a mail shot. Redirecting cash into a classification where demand is strong can help you achieve great results.

We look at the business at the classification level because customer demand usually happens at a national level. When flat pumps became hot, it did not matter who made them or whether there was a special style or colour. They were hot because they looked great with skinny jeans. Demand is measured by classification. Our ability to read that demand and translate that into cash available to buy stock can make the difference between business growth or struggling to survive.

Marketing, especially for the independent retailer, is about seizing the opportunity. Winning @ Retail allows you to maximise your opportunities and minimise your risks.

There are always some classifications that are driving your business, some that are in cruise control and some that are falling away. Our priority is to provide the information to retailers to identify the opportunities and exploit them to the full. That is why good planning is your best marketing friend.

To learn more about Winning@Retail and how we can help you forecast sales over the next 12 months at over 90% accuracy, call us on 020 8576 6233 - Ask for Thierry.

email us on m1@globalfashionmanagement.com

www.globalfashionmanagement.com/retail.htm

THE ART & SCIENCE OF BUYING

Book your seat now, places are limited!! Location: Hammersmith W6 0AD

Tuesday 15^th January Time: 2.00pm to 3.30pm

Tuesday 22^nd January Time: 6.00pm to 7.30pm

Wednesday 30^th January Time: 4.0Opm to 5.30pm

Tuesday 26^th February Time: 6.00pm to 7.30pm

Other dates available - The seminar will be organised in Brighton. Call us.

Why should you attend? You will know

Ø Why you need to analyse your stock by product type & not by supplier?

Ø How to improve the profitability of your sales?

Ø How to minimise discounts and markdowns?

Ø How to improve cash flow and profitability?

Ø How to find new marketing or promotional ideas?

For over 17 years, MANAGEMENT ONE® has been working with small independent fashion retailers to better manage their stock and people. Today, over 400 independent retailers trust us every month for merchandise planning and retail guidance. Our clients enjoy better cash flow and profitability and our clients get a 3 to 10 times minimum return on investment. We can forecast your sales at over 90% accuracy over the next 12 months.

Contact: Thierry Bayle

Tel: 020 8576 6233 – Email: m1@globalfashionmanagement.com

www.globalfashionmanagement.com/retail.htm

PS Alternatively, come and join us at

MODA UK Birmingham - Monday February 18th 2008 at 2.30pm

Seminar - Top tips for buying and forecasting

After a very successful stint at the Dr. Martens store in London. Gavin Watson’s ‘Skins’ exhibition reaches Brighton on January 8th 2008.

The guys at Brighton’s newest tattoo parlour Magnum Opus have kindly taken on the responsibility and we are extremely happy with the partnership.Magnum Opus is the baby of London Ink’s own Phil Kyle. Opening in November of 2007, in the heart of Brighton’s shopping district, it hosts some of the best new talent that the UK and Europe has to offer in the world of tattooing. Offering a wide range of styles and custom work, Magnum Opus represents a new outlook on tattooing with traditional values. With a great area to host exhibitions there was very little searching for the Brighton leg of the exhibition tour

Magnum Opus Tattoo
33 Upper North Street
Brighton
BN1 3FG
01273 271432

Tuesday - Saturday 11am-7pm

www.myspace.com/skinsbook
www.myspace.com/mottheshop

‘Skins’ exhibition starts: January 15th Ends March 1st

Mysterious, tiny, willing, these adjectives are common to both women, and this is where the comparison stops. Audrey Tautou is renowned for fleeing the spotlight whereas Gabrielle Chanel arduously yearned for it. Like most innovator, it took a long time for the lady of la Rue Cambon to make her breakthrough in fashion and get her vision about style to be widely accepted. Audrey Tautou, on the other hand, experienced a dazzling success.

Apart from the physical resemblance, both have very little in common yet, Anne Fontaine specifically chose Audrey Tautou to play the young Gabrielle Chanel. Because Audrey’s apparent fragility hides great strength, the director has been seduced by the young actress. Very few young women would spiritually survive the immense success of the movie Amélie Poulain  that brought an entire population to adulate her. Audrey kept her candor, her natural and professionalism which led her to be chosen by great directors: Jean Pierre Jeunet, Ron Howard, Cedric Klapisch etc.

One thing is for sure though. Audrey Tautou has the perfect frame and allure to wear high fashion. For her last movie Hors de Prix (Priceless), Audrey wore designer’s outfits effortlessly and so naturally that she outperformed any models strutting on the runway. Her natural elegance certainly will convey the true spirit of Coco Chanel.

Audrey will play the young Gabrielle Chanel, semi-orphan from province who leaves her native Massif Central to go to Paris, singing in cabaret, discovering the world, fashion and men alltogether. The scenario is freely inspired by the biography of Chanel written by Edmonde Charles-Roux, « L’irrégulière » (The Irregular).